April 7th, 2006, 2:24 pm
A survey I can’t blog about
A while back, I was asked to take part in a survey that some academics are doing regarding journalists’ use of blogs.
Today, these sweet souls sent out a link with their preliminary data. A link, to a page on the Internet. Not password protected. Sent to 752 journalists and PR people.
Where are the results? What are the findings?
I can’t share them with you - those sweet academics asked us not to blog the results or share the link with anyone.
Talk about taking a gamble on the Internet!
752 people who are known to have big, big mouths … you think all of us are going to keep it quiet?
Although I can’t give away actual data, I was surprised to see that folks in the PR professional self-reported higher crossmedia consumption than their journalist counterparts.
A higher proportion of journalists thought that their prestige as a professional was enhanced by their knowledge of blogs, and improved their reputation within the field and with their management.
Interesting! Can’t wait for the final data.
And yes, I just wrote that I can’t wait for the final data.
April 10th, 2006 at 10:53 am
dork!
April 10th, 2006 at 1:23 pm
Just out curiousity…what TYPE of academics are these? And do you think, perhaps, they might be using reverse pychology on you? For here you are, generating both suspense and interest in their as-yet-unpublished survey. All for free. That’s one sweet ass marketing campaign if I ever heard it.
April 10th, 2006 at 4:44 pm
Heather — You have a point. They are real academics, who work for a real university. Unless they are lying, which doesn’t seem likely. But here’s me reversing the reverse: unless they mash up this data with something else that’s interesting, I think that I’ve told you all the interesting facts already.
Plus, I think that allowing me to blog their data would be good for them — cuz I’d be linking it out and shit. I didn’t even del.icio.us or furl it!