“Whenever Bobby Bush hears that a chemical used by his foam-making factories is building up in babies and breast milk, polar bears and whales, it makes him cringe. Bush has long known that being branded an environmental villain can be bad for business. In this case, he fears it might be bad for his soul too. While he is often skeptical of the claims of environmentalists, he has been deeply troubled to learn that a flame retardant used in foam might be disrupting development of babies’ brains. Last year, Bush set out to make Hickory Springs Manufacturing Co. the first polyurethane foam company in the United States to eliminate brominated flame retardants.” from Bucking the Trend, LA Times.