Résumé

August 2013 Welcome to the most up-to-date version of my résumé.

[View Laura Fries' Resume as PDF]

Education

MS, Digital Media
Georgia Institute of Technonology

Atlanta, GA
May 2011

BA, History & Sociology
Trinity University

San Antonio, TX
Magna Cum Laude, May 2003

Strengths

Storyboarding & Sketches

Editorial Calendars
Standard Operating Procedures
Search Engine Optimization (SEO)

CONCEPTUAL

System Design
Modular Workflows
Crowdsourcing
CoDesign Workshops

SOCIAL

Pinterest, YouTube, Blogging, WordPress, Facebook, Tumblr, Twitter, IFTTT, Google+,
Instagram, Google Drive, Curalate, HootSuite, CoTweet, Vitrue, Brandwatch

ONLINE PRODUCTION

HTML/CSS, Google Analytics, Omniture, Adobe Creative Suite,
Content Management Systems (CMS), Newsletters (MailChimp, Eventbrite)

Laura Fries’ Media Experience

Manager, Social Content Strategy

The Home Depot

Sept 2011 > Present

• Led team of 5 direct and 10 indirect reports; managed content creation for THD’s Pinterest, YouTube, Apron Blog & “Style Guide” iPad app.

• Developed financial model for ROI of Content Marketing; driving 114% increases in weekly Pinterest referral revenue for a Fortune 30 company.

• Concepted User-Generated Content series “Style Challenge” pairing 60+social influencer guest bloggers with THD merchandise; driving MMs of Pinterest impressions, eCommerce referrals and revenue participation.

• Created detailed editorial calendars against enterprise priorities and SEOcontent gap analysis, developing 20+ blog columns, 40+ Pinterest campaigns

Community Marketer

TNT, Turner Broadcasting System, Inc

Summer 2011

• Contract position managing social media marketing for TNT’s summer lineup of television programs, including Franklin & Bash, The Closer, Rizzoli and Isles, Falling Skies, Leverage, HawthoRNe and Memphis Beat.

• Engaged audiences of over 2.5MM followers for TNT’s Summer Lineup, overseeing 400+% increases in monthly interactions within 30 days.

Graduate Research Assistant/Project Co-Director

Georgia Institute of Technology

Sept 2009 > May 2011

• Led National Science Foundation funded “growBot Garden” project at Georgia Tech, codesigning robotic technologies. Featured in Wired, Gourmet & CNN.

• Awarded CoDesign Workshop Commission for 2010 01SJ Festival in SJO.

Founder

rogueApron

Sept 2007 > Jan 2011

• Created flash-mob dinner party network; securing press coverage from CNN, NPR, Washington Post, ReadyMade, Atlanta Magazine & numerous blogs.

• Developed 60+ event marketing strategies for original ideas inclusive of dinners, entreprenuer meetups, film screenings & DIY design workshops.

Web Director

Association of Alternative Newsweeklies [AAN]

February > August 2007

• Authored web publishing best practices blog, codesigned web-to-print WordPress plugins to generate convention newsletters, architected site redesign.

Online Editor

Creative Loafing

Oct 2004 > August 2006

• Oversaw online production of all CL publications, including 4 newspaper websites and multiple blogs, forums, podcasts and MySpace accounts.

• Managed 2 Content Management System (CMS) transitions in 6 months.

Food Editor/Staff Writer

San Antonio CURRENT

Jan 2003 > July 2004

• Revamped “Food” section of paper, managed freelancers, assigned and edited copy, launched dynamic restaurant review database.